a bit about me
Hi, I'm Chloe! I'm here to spread joy, cultivate calm, embrace nature, protect the planet and be a little wild in the process.
style
My floral designs are wild and precious, bringing enchanting beauty to your event. I draw on the natural textures and movements in each stem to celebrate their wild side, all the while ensuring elegance shines through their precious petals. I love to work with natural, seasonal blooms, and I find inspiration in the extraordinary beauty I absorb from my surroundings - be it the rolling hills and forests in Lancashire, the peaks and lakes of Cumbria, the vast beaches of the West Coast, it all fills my soul with light and wonder.
values
Sustainability is at the heart of what I do - both in floristry and my everyday life. I source my blooms from British Flower Farms, an incredible community of local growers and suppliers, without the need to import stems from overseas. When creating, I do not use flower foam or any single-use plastic items. I buy secondhand vessels and reuse materials wherever possible.
when I'm not designing
I love to get out in nature, and my little dog Frida helps me to do that everyday, come rain or shine! I am back in my hometown in Lancashire after having lived in London for 12 years whilst working in Fashion and later Financial Technology. But my love for the natural world was too strong to ignore and floristry brings me joy and peace. I love to travel, particularly to cold countries - Norway is my favourite! I'm a keen collector of antiques, and have built quite the stash of vases and bowls to keep my floral creations fresh and unique.
a favourite from my antique collection
